Amazon is a retail giant with over billions of products in its catalog and the richest man alive as its CEO. Many businesses have invested a lot of money into advertisements on Amazon alone. It is no surprise, with so many...
So, you want to be a social media marketer? It’s obvious to see why the job has so much appeal: social media is fun and addictive, and the idea of effectively being able to work across your favourite social...
When it comes to an online website, nearly 88% of online customers agree that they hit the exit button right away if the site has a poor user navigation (this perhaps comes right before the lack of high quality commercial photography);...
SEO is an art, and certainly isn’t something you can learn in five minutes and never revisit from then on. As technology continues to advance, it’s key to stay up to date with the news and trends to make...
There are many right ways to promote a business through email marketing… and an equal number of wrong ways. If you’ve been in the digital marketing game for a while now, you’re likely aware of the importance of making...
The e-commerce conversion rate is a percentage of site visitors who bought something from the online store (during the set period) and several factors like your website design and loading speed can have a huge impact on it. CRO (Conversion Rate...
Ecommerce content marketing is more than a buzzword—it’s a way of life. Brands selling online have produced colossal amounts of content to meet the 50% growth in content consumption in 2020. Yet not all that content is getting seen, despite the...
Avenir is a French term meaning future. This is a typeface that was created in 1987 by Adrian Frutiger and released by Linotype GmbH in 1988. It was released with only three weights and all had an oblique version and a...
Brands nowadays have become more inclined to curating video content for marketing due to the enhanced attention and interest received from the audience for the same....
